Cruelty is rewarded in contemporary first world Western society. Period. End of fucking story.

It has to do with a combination of capitalistic cultural values and superficial nihilistic hedonism. In any case, a mean vicious bully (so long as he's good-looking, obviously; ugly people are subhuman) will get a Western normie woman absolutely dripping wet. Again, good-looking compassionate or sensitive men will have sex too, but they won't inspire the same sort of raw, animalistic lust.