The world, where the more of a victim you are, the more power you have. Everyone will make everythings about themselves specifically, and even insult themselves to gain more points. Take note, Kotaku: "How the 'NPC' Meme Tries to Dehumanize 'SJWs'".

Notice that they refer to themselves as 'SJWs'. Well, I'm told that "Social Justice Warrior" is a pejorative, though there are some people who actually embrace it because a warrior isn't necessarily a bad thing. They are using that term to refer to themselves in quotes because it's meant to be dehumanizing.

Now, you may be wondering what NPC meme? Well, if you're not familiar with it, then: awhile ago, people started spreading this idea -- I actually made a video on it awhile ago -- how there might only be some people who have souls. That's probably the easiest way to explain it. If you've ever played a video game, the easiest explanation I've given people is like the original Super Mario Bros. He runs around, and jumps, and does things. There are other characters on the screen who do things as well, but noone is playing the Goomba, noone is playing the Koopa (the little turtle guys). You are controlling Mario. The other people, there is no soul guiding them. That's a non-player character.

The idea is that there are people in this world who are not conscious. They don't think. There is an article saying that only about 20% of people have an internal voice. That's like when you think and you talk to yourself. I've talked to a lot of people and they've said, "Yeah. I don't think in words to myself." Well, that's weird, because I do.

So, then, what happens is that the people who do have an internal voice started to question about whether there are other people who are non-player characters, that is, they have no soul. The meme is not necessarily an attempt to dehumanize SJW's. It's just a philosophical idea.

This woman, Cellia D'Anastasio, thinks that this was grade-school religious nonsense. In fact, the idea of the NPC meme is related to solipsism and the philosophical zombie. The idea of the philosophical zombie has existed for a very, very long time. I don't know how long. Maybe hundreds of years? Humans thought of this concept long before video games existed. So, no, it's not an attempt to dehumanize SJWs.