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elle #fundie shakesville.com

(Submitter's note: Lightly edited to remove references to links)

What if you heard a commercial that used language like this (words in brackets indicate a paraphrase to heighten your suspense!):

There’s nothing good about [ __________ ]. They don’t [engage in beneficial activities]. All they do is [cause a specific problem]. That’s their sole contribution to mankind.

And that’s why, they have to die.

It’s that simple. You cannot rehabilitate [ __________ ]. You have to kill him, his little friends and the [reproductive capacities of “his” community].

What you need is a quick, easy extermination plan. [One simple step] and you’re done. And here’s the really good part: everybody dies!

And while there is joy in all creatures living in harmony, it’s nothing compared to killing [ __________ ]. Now, that’s a rush.

What would you think filled in the blanks? What would you think of the language? What would it remind you of?

Don't worry; this was just the style of a fire-ant-killer commercial I heard yesterday. Still, it bothered me so much that I came home and looked it up to see what the hell was creeping me out.

This commercial is supposed to be funny, but in talking about exterminating fire ants, it relies on language and imagery used throughout history to talk about the extermination of people, as well. Think what you will about my fascination with language and animals-as-stand-ins-for-humans in media, but really, how many pest extermination spots have you heard delve into the intrinsic worthlessness of pests? Annoyance and inconvenience, sure. But no-contribution-to-"mankind?" I don't run across that everyday.

I'm also hearing the commercial in a historical context as well, I suppose. I've talked previously about how media outlets reinforce connections made between people of color, particularly immigrants, and vermin/pests. Late 19th/early 20th century cartoons often portrayed Chinese Americans as living with/eating/making pets of rats and the queues of men of Chinese descent were drawn to look like rats' tails. Another example is the racist comparison of people of Mexican descent to cockroaches. And think about the ways we talk about immigration, in terms of "swarms" and "invasions." [...]

Below is an actual transcription[...]:

There’s nothing good about fire ants. They don’t pollinate your roses, they don’t make cute little sounds when they rub their legs together. All they do is build a big mound in your yard and bite the hell out of anyone who gets near it. That’s their sole contribution to mankind.

And that’s why, they have to die.

It’s that simple. You cannot rehabilitate a fire ant. You have to kill him, his little red friends and that big fat queen down there making more fire ants.

What you need is Orthene Fire Ant Killer from Ortho. You put one tablespoon of Orthene over the mound and you’re done. You don’t even water it in. The worker ants track it back into the mound. And here’s the really good part: everybody dies, even the queen!

And while there is joy in all creatures living in harmony, it’s nothing compared to killing fire ants. Now, that’s a rush.

Orthene Fire Ant Killer from Ortho. Guaranteed to kick fire ant butt.

Now, do I think the Ortho people are operating from the same place as this turn-of-the-century company?

image
(Pictured: an old advertisement depicting a stereotyped Chinese man eating rats)

No. I'm just saying that language matters. Ortho's advertising people might not even be able to pinpoint what made them write the ad in this style, but for me, the cultural influences seemed obvious.

TrixieB #conspiracy shakesville.com

What do you think happens this weekend? Next week? When lovable Uncle Bernie has just told men that it is the corrupt women daring to be in charge that are to blame? That it is A-OK to attack women and then blame them for it? I was on the receiving end of that for decades. I know how afraid many women are right now. Women who have not said they support Hillary. Women who have carefully agreed to every angry slur against her. Language has power and consequences. An ally would know that.

Seriously, we now have ONE person in the whole race that does not actively hate us. (Sorry MOM)

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