[Re. "The Best Men Can Be" advertisement for Gillette razors]
No Christian man should approve of a man shouting out crude sexual comments to a random woman he does not know walking down the street. But what about just telling a woman she is beautiful and asking for her phone number? There was a time in our society when most women would have found this flattering, but now it is lumped in as catcalling by many today.
So, let’s take the scene where a man sees a beautiful woman walking down the side walk, checks her out and wants to go talk to her. We have no idea what he was going to say. What if he walked up to her and told her she was beautiful and wanted her number to call her to go out some time? But instead we have the “white knight” man who steps in to save this poor woman from this other man’s brutish behavior. Now if he had something sexually crude, I would have been all for the “white knight” treatment.
But we simply don’t know what his intentions were. And the producer of the video is leaving it vague on purpose. Why? Because the producer of this Gillette ad wants us to condemn this man for going after a woman simply because she was beautiful. By doing so he is “sexually objectifying her”. Instead men should only ask women on dates after they get to know them and are interested in their “full person”, fully appreciating their mind and intellect. Someone please get me a vomit bag.
Men need to stop being physically oriented visual creatures and instead they need to become more like women who are relational and holistic in their attraction mechanisms, that is one message of this ad.