If by “punishment”, you mean consumers exercising their free market muscle, then yes, that’s punishment. I haven’t been to a movie since 2000, because I got sick and tired of going into a movie theater and being insulted by the movie makers. Whether it’s due to just plain bad movies or liberal moralizing, I grew frustrated by giving my money to people insult me and fundamentally disagree with me.
I went to movies to escape and be entertained, not told I’m a rube for believing in certain values that Hollywood disdains.
Hollywood has no problem alienating half its audience, and their bottom line is “punished”, to use this article’s parlance.