One Million Moms #fundie

One Million Moms #fundie charismanews.com

A homosexual "married" couple is featured prominently with a young boy (their son) in the new Campbell Soup advertisement.

Campbell's #RealRealLife campaign aims to change the face of the American family. It starts off with the first man feeding soup to the little boy and in a Star Wars Darth Vader voice says, "Luke, I am your father."

Then the other man enters the scene and says, "No, Luke, I am your father." How confusing for this little boy and for all children viewing this commercial. Obviously, Campbell's is sending the message that homosexual men are raising children, whom they wouldn't have if a woman wasn't involved, and they are OK with it.

Campbell Soup is glorifying this unnatural marriage. One Million Moms believes family is based on love, but this does not justify normalizing sin. One Million Moms does not agree with the need for Campbell's to support same-sex marriages or couples.

Companies should advertise the quality of their products. It is no longer about the product but about their cause. They should not be highlighting who is attracted to whom or who sleeps with whom. This is a marketing decision Campbell's will regret.

This gay-inclusive commercial is attempting to desensitize viewers. There is concern about the way this ad is pushing the LGBT agenda, but an even greater concern is the way that they are attempting to redefine "family" and "real marriage."

Please contact Campbell Soup through our website urging them to pull this inappropriate commercial immediately and remain neutral in the culture war.

Also, let Campbell Soup know that continuing to air this ad and other offensive advertisements in the future will force your family to make the decision to no longer purchase any of Campbell's Soup Company brands such as Pepperidge Farm, Pace, Spaghetti O's, V8, Swanson and Prego.

24 comments

old comment by Echo

Companies should advertise the quality of their products.

The reason they don't do that is because it makes people think and leads them to make reasoned decisions, which is terrible for a company's bottom line. Many studies have shown that when we make reasoned decisions based on evidence (like the quality of a company's product), we're actually less likely to buy a whole lot of the stuff that's on store shelves these days. Why? Because we'll realize that most of it is mass-produced crap, and start demanding higher-quality products for the same price (which would be disastrous for shareholders). Moreover, companies long ago abandoned the idea that their products had to be superior (because that's way too expensive) in favor of the idea that all they really needed us to do was make an emotionally-motivated decision to buy the product (which we do almost every time - it's a weakness we all share, sadly).

It is no longer about the product...

Corporations got out of the business of selling products a long, long time ago. They found that it was far more profitable to sell ideas and lifestyles because those could be sold much easier through the kinds of emotionally-manipulative advertising that they were favoring. Moreover, once the initial investment in creating the idea was made and being sold, it costs very little to reinforce. Just a little advertising here and there to remind customers that the brand was a part of their lifestyle - a gentle reminder from your friends at Campbell's that you are at home with them, and they'll always be there for you in your most tender, intimate moments. You can rely on them. That's why most companies devote far more of their budgets to advertising and marketing than they do to R&D.

... but about the cause.

Actually, it's not about the cause, either. It's about getting an emotional reaction out of viewers, leading them to make an emotionally-motivated purchase. See, there's a metric crapton of psychology research, going back nearly 75 years, which shows that people are more likely to spend money on something if they can make an emotional connection with the company who makes the product. Once the customer does that, the company can make the crappiest product out there and they won't lose enough customers for it to matter. Remember - your friends at Campbell's are always there for you. It's not soup - it's liquid comfort in a can. When you're with Luke and your husband, Campbell's is there, too, helping your family feel the warm goodness of soup and love.

Creepy, isn't it?

In other words, it's not about the product. It's not about the cause, either. It's about enhancing the company's bottom line through emotional and psychological manipulation.

old comment by Swede

People exist, and buy Campbell Soup. Deal with it!

No, it aims to present different faces of the American family.
Kids are much less confused than you think. I have two brothers, ought that to have confused me too?

Homosexual women are raising children too, whom they wouldn't have if a man wasn't involved.

Stating that something exists is not to glorify it, silly. If you think it is, then glory must be very cheap in your book.

No redefining needed:
Family - group of people who live together
Marriage - two (seldom more) adults agreeing in contract to live together indefinitely and take mutual care of each other, and any children either of them have.

By showing both opposite-sex couples and same-sex couples they ARE remaining neutral. By showing only the first, they are taking sides.

Damn, now I feel the urge to buy some of Campbell's products...