When Tanveer Ahmed was sentenced to a minimum of 27 years in jail for murder last August, Judge Lady Rae said he had committed a "brutal, barbaric and horrific crime".
Ahmed stabbed to death Glasgow shopkeeper Asad Shah - who belonged to the persecuted Ahmadi sect - because he believed he was committing blasphemy by uploading online videos in which he claimed to be a prophet.
But in Pakistan, Ahmed is developing a growing number of supporters who see him as a "defender of Islam" for having killed someone they believed to be disrespecting the Prophet Muhammad.
On Monday evening, about 400 gathered outside his family's home in the city of Mirpur, in Pakistan-administered Kashmir for a rally in his honour. The crowd chanted slogans praising Ahmed as "brave" and "courageous".
One man attending said: "Because of what he did, the whole of Pakistan knows who he is."
Another speaker told supporters Ahmed could help mediate their prayers.
"You should close your eyes, raise your hand towards the sky and pray, making Ghazi [warrior] Tanveer your representative," he said.
The event was organised by the anti-blasphemy religious lobby group Labaik Ya Rasool Ullah (Here I am present, o Prophet of Allah).
The same group has championed another killer - Mumtaz Qadri - who in 2011 shot dead a high profile Pakistani politician for trying to reform the country's blasphemy laws.
Blasphemy is an emotive issue in Pakistan, where it is legally punishable by death.
After Qadri was executed last year, tens of thousands of his supporters attended his funeral, and a shrine housing his tomb has been built in Rawalpindi.
Hardline cleric Khadim Rizvi is one of the leading figures in Labaik Ya Rasool Ullah, and is the most prominent supporter of Tanveer Ahmed.
As well as images of Mumtaz Qadri, Rizvi now uses images of Ahmed to promote his rallies and talks.
Ahmed had cited Qadri as his inspiration for killing his victim, and their supporters often compare the two killers.
In a BBC interview Rizvi said support for Ahmed was not as widespread as that for Qadri - but that Ahmed was held in particularly high esteem for having killed someone accused of blasphemy in a non-Muslim country.
Rizvi, Ahmed and Qadri all come from the Sufi Barelvi sect of Sunni Islam, one normally associated with more spiritual interpretations of the religion.