A Queensland tradie has emerged as the sole corporate sponsor of one of the world's most popular neo-Nazi websites, drawing condemnation from a Jewish civil rights organisation.

Simon John Hickey, a Brisbane electrician and airconditioner installer whose business logo appears to feature Pepe the Frog, a meme that has become popular with the alt-right, wearing an SS uniform and standing in front of Auschwitz, wouldn't answer questions posed by Fairfax Media.

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The Smerff Electrical website features an origin story of sorts about the business, detailing the owner's complaints about safety regulations and his sacking for "not wearing his fluffy velvet mittens".

"The horror!" It was like a new holocaust all over again," the site reads.

"The faggot PPE safety inspector was shocked."

The website is registered to the Landser Trust, which is linked to Mr Hickey's Air Conditioner Expert business, and also features a section called Rassenkrieg - German for race war.

Internet archive searches appear to show that it underwent a significant redesign in early February, which added the new logo and confirmation of the Daily Stormer sponsorship.