Antoly Artukh #homophobia news.ninemsn.com.au

Russian authorities are investigating a milk brand after an anti-gay group accused it of promoting homosexuality to children by featuring a rainbow on its milk cartons.

The People's Council claims the label on Vesyoly Molochnik milk, owned by the multinational beverage company Pepsi Co, is in violation of St Petersburg's anti-gay propaganda law, ABC News reports.

The label features a mustachioed milkman and a prancing cow with purple spots under a rainbow.

People's Council spokesman Antoly Artukh said the label "immediately put me on alert"

"A rainbow appeared on the cartons, a world-renowned symbol of the gay movement," Mr Artukh.

Mr Artukh accused Pepsi Cola of trying to promote homosexuality to young people, saying "this is a company renowned for actively and aggressively financing and promoting homosexuality."

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