Rihanna has now become the “Bad Girl” dressed in black. She is surrounded by 6 black clad men (like Jay-Z at the beginning), to represent her state of possession. She dances suggestively with a closed umbrella, which represents a phallus. The Devil has won, he has taken over Rihanna. And she is asking for more. At the end of the song, Rihanna asks her rapists to come into her again. Sick.The “ooh baby” makes it clear that we’re not talking about raindrops falling from the sky. It means she is wet and ready to welcome the Devil again inside her.

The analysis of Rihanna’s Umbrella was to prove the fact that the general public is blind to the hidden messages omnipresent in mass media. Kids from all over the world sing and dance to this song while registering unconsciously the hidden layers of symbolism.