The Homosexual Propaganda Campaign

The primary source material for this article is found in two publications, both authored by two gay activists, Marshall Kirk and Hunter Madsen: 1) A 1987 article entitled “The Overhauling of Straight America” and published in Guide, a homosexual publication, in 1987 (for a synopsis with numerous direct quotes and a link to the article, click HERE); and, 2) a book, entitled “After the Ball: How America Will Conquer Its Fear and Hatred of Gays in the 90s”, published in 1989. This book was so popular among gay activists that it made the New York Times Best Seller List (for an extensive, relevant excerpt from this book, click HERE). Keep in mind that the success of this homosexual propaganda campaign requires the eager cooperation of our overwhelmingly liberal media, in order to win over the heterosexual majority in America to their cause. The bulk of this information is presented here “in the authors’ own words”, via direct quotes.

This “planned, psychological attack” involves six distinct strategies, which can be summarized as follows:

Desensitization: Talking about Gays and Gayness as Loudly and as Often as Possible

And I quote: “To desensitize the public is to help it view homosexuality with indifference instead of keen emotion. Desensitization aims at lowering the intensity of antigay emotional reactions to a level approximating sheer indifference. The principle behind this advice is simple. Almost any behavior begins to look normal if you are exposed to enough of it at close quarters and among your acquaintances. The acceptability of the new behavior will ultimately hinge on the number of one’s fellows doing it or accepting it. The way to benumb raw sensibilities about homosexuality is to have a lot of people talk a great deal about the subject in a neutral or supportive way. The masses should not be shocked and repelled by premature exposure to homosexual behavior itself. Instead, the imagery of sex should be downplayed and gay rights should be reduced to an abstract social question as much as possible. Novelties cease to be novel if they just stick around long enough; they also cease to activate alerting mechanisms. You’ll have noted this in your own life: if you hear a protracted, earsplitting mechanical screech, you’ll either be so alarmed, or so annoyed, that you’ll be forced to take action; if you hear a softer—though, perhaps, nonetheless annoying—sound, like the ticking of a clock, and can’t shut it off, you will, eventually, shut it out, and may cease to hear it altogether. Apply this to the problem of homohatred. If gays present themselves— or allow themselves to be presented—as overwhelmingly different and threatening, they will put straights on a triple-red alert, driving them to overt acts of political oppression or physical violence. If, however, gays can live alongside straights, visibly but as inoffensively as possible, they will arouse a low-grade alert only, which, though annoying to straights, will eventually diminish. Straights will be desensitized.”

And I quote: “While public opinion is one primary source of mainstream values, religious authority is the other. When conservative churches condemn gays, there are only two things we can do to confound the homophobia of true believers. First we can use talk to muddy the moral waters. This means publicizing support for gays by more moderate churches, raising theological objections of our own about conservative interpretation of Biblical teaching and exposing hatred and inconsistency. We can undermine the moral authority of homophobic churches by portraying them as antiquated and backwards, badly out of step with the times and with the latest findings of psychology.”

Another popular strategy used to undermine the moral authority of Christian churches is to repeatedly point out the moral failings of churches and their leaders. Unfortunately, there are more than enough of such moral failings to keep the gay activists supplied with fresh ammunition.

Jamming: Creating an “Incompatible Emotional Response”

And I quote: “In Jamming, the target is shown a bigot being rejected by his crowd for his prejudice against gays. The ‘incompatible emotional response’ is directed primarily against the emotional rewards of prejudicial solidarity. All normal people feel shame when they perceive that they are not thinking, feeling, or acting like one of the pack. The trick is to get the bigot into the position of feeling a conflicting twinge of shame, along with his reward, whenever his homohatred surfaces, so that his reward will be diluted or spoiled. This can be accomplished in a variety of ways, all making use of repeated exposure to pictorial images or verbal statements that are incompatible with his self-image as a well-liked person, one who fits in with the rest of the crowd. Thus, propagandistic advertisement can depict homophobic and homohating bigots being criticized, hated, shunned. It can depict gays experiencing horrific suffering as the direct result of homohatred—suffering of which even most bigots would be ashamed to be the cause. It can, in short, link homohating bigotry with all sorts of attributes the bigot would be ashamed to possess, and with social consequences he would find unpleasant and scary. The attack, therefore, is on self-image and on the pleasure in hating. Remember, a bigot seeks approval and liking from ‘his crowd.’ When he sees someone like himself being disapproved of and disliked by ordinary Joes, he will feel just what they feel —and transfer it to himself. This wrinkle effectively elicits shame and doubt, Jamming any pleasure he might normally feel. Our effect is achieved without reference to facts, logic, or proof.”

Examples of “Jamming” would include: 1) the repeated use of name-calling, e.g., “bigot”, “liar”, “fundie”, “bible-thumper” and “homophobe” to create a feeling of shame; and 2) the repeated use of potentially disturbing accusations, e.g., “you are part of an ever-dwindling minority”, “more and more churches are supporting gay rights”, “you’re losing” and “all of the mental health and medical associations say that there is nothing wrong or bad about being gay”, all of which are designed to make the opposition — such as born-again Christians — feel isolated, marginalized and out of the mainstream of society; 3) derogatory references to God as “your mythical sky fairy” and to His Word as the “buy-bull”; and 4) witness this trail of vitriolic comments from a single commenter concerning just one article re. homosexuality published on a Christian website

—“You have no right to interfere with the secular political culture of this country.”
—“You can believe this nonsense all you like but do it behind closed doors and in the privacy of your own homes and churches.”
—“I don’t want to hear another word about your weird cultish beliefs in the streets and public squares.”
—“All religious evangelism is assault.”
—“Americans do not share your views anymore.”
—“You are a reactionary post-modern convulsion.”

Portray Gays as Victims, Not as Aggressive Challengers

And I quote: “Gays must be cast as victims in need of protection so that straights will be inclined by reflex to assume the role of protector. If gays are presented, instead, as a strong and prideful tribe promoting a rigidly nonconformist and deviant lifestyle, they are more likely to be seen as a public menace that justifies resistance and oppression. For that reason, we must forego the temptation to strut our ‘gay pride’ publicly when it conflicts with the Gay Victim image. A media campaign to promote the Gay Victim image should make use of symbols which reduce the mainstream’s sense of threat, which lower its guard, and which enhance the plausibility of victimization. In practical terms, this means that sympathetic figures of nice young people, old people, and attractive women would be featured.”

And I quote:“The mainstream should be told that gays are victims of fate, in the sense that most never had a choice to accept or reject their sexual preference. The message must read: ‘As far as gays can tell, they were born gay, just as you were born heterosexual or white or black or bright or athletic. They never made a choice, and are not morally blameworthy. What they do isn’t willfully contrary — it’s only natural for them. This twist of fate could as easily have happened to you! Straight viewers must be able to identify with gays as victims. To this end, the persons featured in the public campaign should be decent and upright, appealing and admirable by straight standards, completely unexceptionable in appearance.”

Witness here the bombardment of our visual media — TV, movies, comics, theater — with homosexual characters looking entirely normal and being fully approved and admired by heterosexual characters, and the continuing (bogus) claims that homosexuals are “born Gay.”

Give Heterosexual Protectors a Just Cause

And I quote: “Our campaign should not demand direct support for homosexual practices, but should instead take anti-discrimination as its theme. The right to free speech, freedom of beliefs, freedom of association, due process and equal protection of laws—these should be the concerns brought to mind by our campaign. It is especially important for the gay movement to hitch its cause to accepted standards of law and justice because its straight supporters must have at hand a cogent reply to the moral arguments of its enemies. The homophobes clothe their emotional revulsion in the daunting robes of religious dogma, so defenders of gay rights must be ready to counter dogma with principle.”

Familiar examples would include couching “gay marriage” in terms of “civil rights”, insisting on adoption “rights” for homosexual couples and demanding that openly gay boys and teens be welcomed into the Boy Scouts of America because “it’s not their fault” that they like boys. All of these issues are being promoted in the name of “equality”, and mainstream America is buying into it.

Conversion: Make Gays Look Good to the Public

And I quote: “In order to offset the increasingly bad press that these times have brought to homosexual men and women, the campaign should paint gays as superior pillars of society: ‘Did you know that this Great Man (or Woman) was ____?’ We are safest, in the long run, if we can actually make them like us. Conversion aims at just this. We mean conversion of the average American’s emotions, mind, and will, through a planned psychological attack, in the form of propaganda fed to the nation via the media. In Conversion, the bigot, who holds a very negative stereotypic picture, is repeatedly exposed to literal picture/label pairs, in magazines, and on billboards and TV, of gay- explicitly labeled as such!—who not only don’t look like his picture of a homosexual, but are carefully selected to look either like the bigot and his friends, or like any one of his other stereotypes of all-right guys— the kind of people he already likes and admires. The image must be that of an icon of normality.”

Witness here the eagerness of the liberal press to publicize the gayness of popular celebrities, whether they are music stars, movie stars, TV stars, sports stars, politicians, etc. This tactic is designed to create an internal conflict within the fan: “Do I dislike the celebrity because of his/her homosexuality, or do I accept his/her homosexuality and continue to like the celebrity?” The average, uninformed or misinformed American is likely to choose the latter.

And I quote: “The objection will be raised that we are exchanging one false stereotype for another equally false; that our ads are lies; that that is not how all gays actually look; that gays know it, and bigots know it. Yes, of course–we know it, too. But it makes no difference that the ads are lies; not to us, because we’re using them to ethically good effect. In Conversion, the target is shown his crowd actually associating with gays in good fellowship. Once again, it’s very difficult for the average person, who, by nature and training, almost invariably feels what he sees his fellows feeling, not to respond in this knee-jerk fashion to a sufficiently calculated advertisement.”

Witness here the bombardment of our mainstream, liberal media — TV, movies, magazines, newspapers, comics, theater, billboards and the internet — with homosexual characters looking entirely normal and being fully approved and admired by heterosexual characters and/oror praised through rhetoric.

Make the Anti-gay Victimizers Look Bad

And I quote: “At a later stage of the media campaign for gay rights it will be time to get tough with remaining opponents. To be blunt, they must be vilified. Our goal here is twofold. First, we seek to replace the mainstream’s self-righteous pride about its homophobia with shame and guilt. Second, we intend to make the antigays look so nasty that average Americans will want to dissociate themselves from such types. The public should be shown images of ranting homophobes whose secondary traits and beliefs disgust middle America. These images might include: the Ku Klux Klan demanding that gays be burned alive or castrated; bigoted southern ministers drooling with hysterical hatred to a degree that looks both comical and deranged; a tour of Nazi concentration camps where homosexuals were tortured and gassed.

A common tactic used nowadays to vilify born-again Christians is to claim that the Bible approves of slavery, polygamy, incest, etc., in order to portray Christians as rank “cherry picking” hypocrites for selectively condemning the practice of homosexuality. Another common tactic is “jamming”, as described above, where born-again Christians, in particular, are constantly subjected to name-calling, e.g., “bigot”, “liar”, “fundie”, “bible-thumper” and “homophobe.” And, of course, this strategy depends entirely upon the eager cooperation of our mainstream, liberal media — TV, movies, magazines, newspapers, comics, theater, billboards and the internet. And, as you will see below, even Christian online magazines are joining in.

The Legacy Lives On

Present day gay activists vehemently deny both any knowledge of Kirk and Madsen and the influence of Kirk and Madsen on the strategies of today’s homosexual movement. They do this because they don’t want the dark and sinister underbelly of the homosexual movement to be exposed to the heterosexual majority. That would hinder their goal of winning the hearts and minds of the heterosexual majority to their agenda. But much of what they are actually doing to further their “gay agenda” is proof positive that they are both the progeny and the legacy of these two pioneers of the homosexual movement. I cited many present day, and all too familiar, examples of this in the sections above, and you can read many, many more examples by clicking HERE and reading the comments at the end of the article. The actions and the words of gay activists themselves demonstrate that the legacy of Kirk and Madsen does, in fact, live on.

The Use of Christian Websites to Attack Born-again Christians

I have personally investigated more than a dozen Christian online magazines that allow readers to comment on their feature articles, and almost every one of them permits gay activists to freely use these very same psychological attacks, via their Comments, against the born-again Christians who are among their readers and commenters. These publications are free to filter comments any way they want to; the First Amendment does not prohibit them from doing so. Now, I don’t know if the editors of these magazines are simply not aware that the homosexual movement is using them in this way — as a Trojan Horse, in effect — to attack born-again Christians; or if, perhaps, they already know this, but have their reasons to permit it anyway. But I do know this: everything is done for a reason, but not everything that is done has an excuse. And I do know that born-again Christians should be able to read Comments on Christian magazine websites without being subjected to psychological attacks by gay activists.

The Antidotes

The Bible provides effective antidotes to help born-again Christians combat these psychological attacks. Jesus experienced similar psychological attacks and said: “Blessed are you when people insult you, persecute you and falsely say all kinds of evil against you because of me. Rejoice and be glad, because great is your reward in heaven, for in the same way they persecuted the prophets who were before you.” (Matthew 5:11-12); “If you belonged to the world, it would love you as its own. As it is, you do not belong to the world, but I have chosen you out of the world. That is why the world hates you.” (John 15:19); and “I have given them your word and the world has hated them, for they are not of the world any more than I am of the world. My prayer is not that you take them out of the world but that you protect them from the evil one.” (John 17:14-15). And Hebrews 12:2-3 reminds us that Jesus, for the joy set before him, endured the cross, scorning its shame, and sat down at the right hand of the throne of God, and then instructs us to consider Him (Jesus) who endured such opposition from sinners, so that we will not grow weary and lose heart.