@ Axel:
I left the IRC because I had lost my patience with you and your obtuseness, and I was about to get nasty, so I decided to take the high ground and leave even if it implied defeat, but now that I have cooled off a bit, I will try to explain this to you as clearly as I can:
I have the right to be treated the same as others and to receive the services as others if they are offering them to the public. Nobody should be forced to do business with me, but if they are offering their services to the public, they are should not allowed to pick and choose whom they wish to serve based on arbitrary criteria, which means as long as they are doing business, they are obligated to do so with everyone who is willing to pay. Being allowed to pick and choose whom you serve based on irrelevant things about them enables the systematic oppression of a group of people. We already established that, and I honestly figured that would be enough for you to piece the rest together on your own, but apparently not.
That is not an appeal to consequences, because of the simple fact that it is ethically wrong for others to be oppressed or marginalized, which you have pointed out. (This notion is based upon the "golden rule" that underlies every ethical or moral framework, i.e. treat others as you wish to be treated, without which right and wrong would not even exist.) If it is wrong for something to occur, then it is wrong for others to knowingly act in a manner which enables it. For example, if murdering people is wrong, then others aiding, abetting, or turning a blind eye to it is wrong. Similarly, if oppressing or marginalizing a group of people is wrong, then it is also wrong to knowingly do things which allow that to occurlike refusing to do business with them even if they have the same money as everyone else. If everyone acted in that manner toward LGBT people (or any particular group of people), then they would die of starvation or exposure to the elements unless they took to a life of crime to sustain themselves, since they would have no way of lawfully obtaining food, housing, or even employment to afford those things.
It is an appeal to consequences to point out the fact that means people cannot pick and choose whom they employ or with whom they do business simply because they don't personally like something about them, and it is a pretty blatant appeal to consequences at that. Your personal freedom stops where the rights of others begins, and others have a right to be treated fairly and equally just as they have a right to life (although I already pointed out how such discriminatory behavior could theoretically interfere with their right to life, at least indirectly). Furthermore, nobody is forced to do business with minorities in the first place, because they are not forced to do business at all. If it bothers someone that much, then they can simply close shop. That is acceptable because it is not an act of discrimination: even if they closed shop because they didn't like serving minorities, then they are not doing business with anyone, thereby acting in a nondiscriminatory manner. One can't "discriminate" against everyone, because that is, by definition, not discriminating.