Throughout History, most scholars have agreed that the use of 666 in the Bible is the use of Gematria. This ancient way of communicating uses numbers to symbolize letters. The number 6 represents the letter v or w in Hebrew:

Without any interpretation or distortion whatsoever, 666 simply and clearly spells out www. Its no wonder that theologians, historians and researchers had no clue what www is supposed to refer to before the rise of the Internet in the 1990s. WWW stands for world wide web, for the Internet itself, for that medium by which the whole world has been entranced and hypnotized beyond redemption.

Lets read the biblical passage once more, now with the numbers spelled out:

It causes all, both small and great, both rich and poor, both free and slave, to be marked on the right hand or the forehead, so that no one can buy or sell unless he has the mark, that is, the name of the beast or the number of its name. This calls for wisdom: let the one who has understanding calculate the number of the beast, for it is the number of a man, and his number is WWW. - The Book of Revelation 13: 16-18

There is no reason whatsoever that every web-address need contain "www" or that the internet need be called "www". The Internet could have very simply be set up with any other combination of letters, such as mmm or xxx or aaa or abc or none of them at all. Why, of all possible options, choose "666"?