Ignorance is a main factor. Because the 'old gods' of mythology have long been abandoned in the West, people seem to think they're history, but they are still around, in more subtle disguise.

Take the Zoroastrian "Immortals" for instance - this pagan system of Zarathushtra taught that the good God had created this seven-fold world as a place in which he could encounter the evil being and overcome him. To help him in this task he emanated six Amesha Spentas (Holy Immortals) who are at once aspects of God and independent divinities, one with him, and yet distinct. Isn't it amazing how today, sophisticated people who despise paganism of old, have embraced the idea of supernatural 'Immortals' such as TV and films depict with super-heroes? They may say it's just entertainment and fiction, but there's a massive following (usually quite young people) who are soaking it all up without question. It is a form of conditioning - softening them up to think nothing of these ancient pagan deities.

Then there's the way Horoscopes have infiltrated and influenced people. They think it's a fun thing based on 'planetary influences' but no - it's all about pagan deities! In astrology gods are assigned control over different parts of the human anatomy and over different spheres of human activity and personality. Of course, you never hear that from astrologers talking to the public. You never read, “You have this god in the sixth house” or, “There are three gods in a trine”. No, it is “Mercury is in the sixth house” or “There are no aspects to this planet”.