The founder of a health and wellness company that sold “magic dirt” which was found to contain toxic levels of arsenic and lead after a campaign from anti-multi-level marketing activists, is back[…]
Marc Saint-Onge calls himself the “mud man,” and has been extolling the virtues of “fulvic acid,” (decomposed plant material in the soil, otherwise known as dirt) in different forms since the 1990s. For nine months in 2021, his MLM, Black Oxygen Organics (BOO), sold four ounce bags of dirt dug up from an Ontario peat bog—for $110 a pop[…]
That was until a coalition of anti-MLM activists banded together to raise awareness of what they believed were the dangers of consuming fulvic acid, leading to a warning from the U.S. Food and Drug Administration and a class action lawsuit against the company

But earlier this month, Saint-Onge appeared in a launch video for Lovvare, a new beauty and wellness MLM. In it, the company’s CEO John Altshuler announced Lovvare would soon be launching a new product—a powder called ‘Fulvic Essentials+’, formulated by Saint-Onge. The powder contains a “proprietary blend of fulvic, humic and beetroot”[…]
In the video, Altshuler touted what he claimed were the many benefits of consuming the fulvic-humic acid blend

“Increasing energy and reducing fatigue, strengthening immunity, increasing cognitive function and decreasing the risk of age-related cognitive dysfunction, increasing nutrient and supplement absorption,” Alshuler said. “May help with high blood pressure or high blood sugar and related issues, lowering free radical damage, and acting as a very powerful antioxidant, improving muscle function and supporting healthy testosterone levels”

The product is currently only available to the Lovvare’s ‘brand partners,’ who have signed up with the MLM to do “direct selling.” But in the video James Leonhardt, Lovvare’s vice president of sales and marketing, said it would be shipping to customers by the second or third week of July