Sky Sports are just as bad, if not worse!
They're currently promoting LGBT issues almost non-stop. The corner flags on the pitches are now rainbow coloured and the captain of each team wears a rainbow armband. In addition to this, every time they show the replay of a piece of action there's a rainbow appears on the screen and they're also running something called a 'Rainbow Laces' campaign that I haven't looked into yet but it's being widely publicised inside the stadiums.
I intend to cancel my subscription when it runs out next April.