Yellowflash covers it. DC Comics woke are hiding their true sales numbers, and going online and bragging they are the "top sellers" when they do their pandering DC Pride gimmicks. Modeling from IC2 over time shows some really nasty numbers.

The sales of Superman: Son of Kal-El are down over 50% since July, when it was announced that Superman's son would be "exploring men" in a kids production.

And sales do matter. Food in your belly matters. Rent payments matter. Return on Investment matters a lot. If you do not secure enough cash to sustain your operation, you do not eat. So the quality of a product is not directly related to sales volume, but it very much is related to sellability.

Time shall tell if DC learned their lesson. I doubt. However, anyone watching the CNN drama recently knows that Trump Donor John Malone is somewhere in the Warner/Discovery network. Once he is done chewing on CNN, he might come for DC Comics too.