We should not be surprised at this as we know that everyone has a God gene and if a person refuses to acknowledge the God who gave it to them it is obvious that they are going to seek out other gods to satisfy the hunger for a god.
People say I am not religious and I don't believe in God but they are lying to themselves. For example a very prevalent and captivating god is sport. Millions follow it passionately.
And of course one of the worst god's is written about in scripture and that is the LOVE of money which is the root of ALL evil.
All Gods originate from two people. One is the true and living God and the other is Satan who is the false God. They can call their God whatever they want to but if it is not the true and living God it is satan.