As the entire world knows by now, Donald Trump spent a little time this weekend "working" at a McDonald's drive-thru in Feasterville-Trevose, Pennsylvania. It was a campaign event, so of course it was staged, but the Left's outrage — I'm not even sure it's feigned — told you everything you need to know about how effective it was to see a billionaire former/future POTUS appearing so cheerful and confident working the crowd and the fryer.

Remember: all presidential campaign events are staged. So the question isn't whether or not they're genuine; the question is whether or not they're effective. Somewhat paradoxically, if the candidate appears genuine, that goes a long way — probably all the way — to making the event effective.