The first Apple 1 computer that cost about $1,533 to build, but Jobs and Wozniak decided to sell them for $666.66 each with the slogan “Byte into an Apple.”
Some people say that Jobs purposely chose the apples with a bite out of it and selling the first computers for $666.66 to honor the Mark of the Beast, and that it was Satanic because in the Bible, the Beast is identified with the number, 666.
According to Steve Jobs, “Apple was so named because Jobs was coming back from an apple farm, and he was on a fruitarian diet. He thought the name was “fun, spirited and not intimidating.”
And as for the price of $666.66, Steve Wozniak says it became $666.66 because Wozniak “liked repeating digits” and because of a one-third markup on the $500 wholesale price.
For example, when Jean Louis Gassée, an executive at Apple Computer from 1981 to 1990, was asked about his thoughts on the Apple logo, he answered:
“One of the deep mysteries to me is our logo, the symbol of lust and knowledge, bitten into, all crossed with the colors of the rainbow in the wrong order. You couldn’t dream of a more appropriate logo: lust, knowledge, hope, and anarchy.”
When it comes to Steve Jobs character, there’s the “Good Steve,” and then, there’s the “Bad Steve,” says biographer Walter Isaacson.
In other words, he had a dark (shadow/demon) and light (enlightened/angel) side to his character.
Even though I do not think that he worshiped Satan or summoned demons, he was a liar, thief and terrible person – just like the so-called Devil.
His mode of being was completely individualistic or what could be called Satanic.
Hell, many CEO’s and captains of industry of this Modern world act in a similar fashion to Jobs. In fact, I believe it is more common than uncommon in the world of business.
So, it is quite fitting that Jobs, the Beast of Apple Computers, had decided to sell their first computer for $666.66.