From a Russian State TV panel debating why Ukrainians hate Russia:

I would call it dehumanization, regression to an animalistic level, but I don’t think these people are the majority. They act like towers transmitting signals and infecting others. These towers should be turned off and people placed under a normal info-influence. Most people are in a state of apathy and depression, they’ve had enough of war. This hate is being transmitted and resonates with them.

(token anti-war panelist says it’s more because of all the bombings and gets shouted down)

I believe that most people don’t share this hatred. Most people who transmit this hatred are doing it because they belong to this radical ideology or are dong it out of vanity, to be trendy.