Yup. It also doesn’t help that everything is framed as “Country vs. City” or “Salt O’ The Earthers vs. Latte-Sipping Hippie Elitists”. Then there’s the religion thing, many are taught regressive crap in their weekly worship services so they’re brainwashed to think that Deity will forsake them if they favor any sort of Progressivism.
Democrats, Labour or whatever the more Prog party is in a country need to frame themselves as “for the common person” more. More images of farmers, factory workers, homemakers, churchgoers, etc. and emphasis on economics and security (but without forgoing the anti-bigotry, pro-choice, Pride-friendly, etc. stuff).
Also; Progressive-minded clergy going to Seminary / Divinity School and pastoring Conservative Denominations and slipping in teachings about kindness and charity. Gradually lay off of the “Religious Right” crap and focus on what Jesus actually taught.