When it comes to definitions, property is protected more than women are
Imagine someone trying to sell the cheapest, lowest quality products by taking the name of something else. Public restroom quality paper towels and toilet paper being put on the shelves labeled as Trans Bounty and Trans Charmin. Old, outdated Android phones being sold as a Trans iPhone 15. They'd be sued and forced to stop immediately.

Sure, it's not a perfect comparison because those are brand names. So then imagine someone selling a pile of leaves as Trans Toilet Paper. Or selling a bottle of sugar pills as Trans Aspirin or plain water as Trans Eyedrops. Nope, can't get away with that either, it's dishonest marketing that would mislead customers.

But a man lying about being a woman? Not only is that accepted, it's promoted and celebrated by governments and corporations, and defended to the point where they'll fire you for disagreeing with the lie.

It just occurred to me, I wonder how the legal system would handle it in situations where women are sold as property. What happens if you open a legal brothel in Nevada, accept money from customers up front in exchange for them buying access to a woman's body, and then send in a big hairy man in a dress and insist that's their "woman"? Would the law agree that women must be female in a situation where men are the ones being cheated and misled?