The term “pureblood” doesn’t exactly have the best connotations. But now unvaccinated people on TikTok are, er, trying to reclaim the term as a way to tout their “superiority” over their jabbed fellow citizens.

The new “pureblood” trend seems to have gotten a big boost from conservative TikToker influencer Lyndsey Marie in a post shared last week replete with hashtags like #harrypotter, #pureblood, and #unvaccinated.

“From now on, I refuse to be referred to as ‘unvaccinated,’” she declared. “I want everyone to now call me Pureblood.”
The video has since racked up nearly 250,000 views and Lyndsey Marie is now promising her followers that a line of “pureblood” merch (which will feature an image of a lion and the text, “PUREBLOOD; Unmasked, Unvaxxed, Unafraid.”)

Meanwhile, the term has inspired scores of other un-vaxxed social media users to make their own videos.

Some have incorporated zombie-like filters, others have embellished their captions with the droplet of blood emoji, and one user, Leeannstar23, took the analogy a step further.

“In like five, ten years, maybe less, all the people who are unvaccinated —we’re gonna be hunted,” she warns. “It’s gonna be like ‘Resident Evil.’ We’re gonna be the antidote, because everyone else is fucked, and we’re gonna be the only ones with pure blood.”