The woke gender theorists think they are special and have access to knowledge the rest of us don't have.
Gender theorists think the rest of use have been brainwashed by society into thinking all humans are either male or female.
Woke Gender theorists think that all of society was created by straight white males to advance the goals, prestige, power, privilege, and interests of straight white males, and for that reason literally everything in society is "structured" to advance the interests of straight white males.
Everything. Hockey, buildings, McDonalds, The English language, roads and highways, the sewer system, lightposts...everything in society is built for the benefit of straight white males.
They woke gender theorists think that because, in their view, everything in society is built by and for straight white males, everything in society either implicitly or explicitly perpetuates the assumptions and ideas of straight white males...even if no one else is aware that this perpetuation of straight male ideas is happening.
Robin Diangelo uses similar reasoning when talking about race in the clip below. She says it's impossible not to have a racist worldview if you're white.
Everyone is asleep at the wheel, casually being socialized into straight male idea...but the woke gender theorists are "awake" and they can see what's going on.
In other words you need the special knowledge only the woke have.
So because they think they have special knowledge no one else has they want to spread it...but they also think most people are to brainwashed to be able to understand.
But you know which group has NOT been fully socialized yet?
They want your kids, introduced to, or "initiated" into their way of thinking so woke ideas have a chance to take root in the mind of your child before his mind is fully formed.
It is about introducing their woke ideology to the kids, and initiating them into the woke way of thinking at an early age while the child is still developing.
They want to make sure your child is brought into the circle of woke people who have "woken up" to the fact society is all built by and for straight men, and they want to "wake up" your child as well.
This is what is going on.